Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
In 1996 he started Critique, the first magazine about design thinking. After five years it failed. He then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. It succeeded. He later merged Neutron with Liquid Agency, and here he is. As Director of CEO Branding at Liquid, he consults with leaders and execs of some of the world’s most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation.
When he’s not traveling for business, He spends his time in California and France. He and his wife have a 400-year-old stone cottage in the Dordogne, where we go in hopes of someday speaking French. You can read about their misadventures in Beginning French, written under the pen name les Américains. He won’t be quitting my day job anytime soon.
“Your brand isn’t what you say it is. It’s what they say it is.”
http://www.martyneumeier.com/
https://www.liquidagency.com/
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