Why Advertising Doesn’t Work: An Interview with Imin Pao



Chris Do is in Taipei and is able to catch up with his friend, Imin Pao, Founder/CEO of Brand Partners and Co-Founder of PPaper Magazine. In this episode, Pao talks about why advertising doesn’t work and why brands ultimately fail if their products aren’t good.

Is advertising still effective in the 21st century? What is the future of advertising? Is advertising dead?

Rhode Island School of Design BFA
Art Center College of Design MFA

Music by @Kevin MacLeod (type on end slate). http://incompetech.com

Shot on location at #WHotel in Taipei, Taiwan. Panasonic Lumix Gh4, Rode Shotgun Mic.

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