What's Next In Branding w/Brett Brown

In this livestream we have Brett Brown talking about the future of building brands, why the agency model is inherently limiting, the importance of truth in storytelling, and how to build a brand’s cinematic universe.

Brett turns companies into cults. After 15+ years in advertising, he spends his time helping businesses stop telling stories and start living their own.

Blaze & Glory
Twitter/Instagram: @bngnyc

1:40 – what Brett thinks of the future of branding
6:00 – Brett’s origin story
7:30 – What compelled Brett to study at Art Center
10:00 – Advertising is built on impermanence
12:45 – Everything you do is marketing*
23:00 – An example of ideal
26:00 – Example of things that changed in outdoor advertising
37:00 – Where do see branding going into the “new normal” that the world is experiencing right now?
47:00 – Problems Chris hears (cutdown right before this**)
54:00 – You are not the work you create
1:03:00 – How you can come out of a pandemic on the other side
1:17:00 – How to work for those big companies [find perspective]**
1:21:00 – 3 biggest things that helped Brett shaped his thinking


Baked In by Alex Bogusky
Replace the word product with brand or business

The Hero With a Thousand Faces by Joseph Campbell

Brand Flip

People/Agencies to look up:
Joan Agency, Tiffany Rolf, Blake kitter, Willa Sparza, Jimmy Smith, John Jay, Jayanta Jenkins, Julie Zhou, Gabby Lord, Jessica Walsh, Kate Moross, Edel Rodriguez, Amélie Lamont

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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
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