In this livestream we have Brett Brown talking about the future of building brands, why the agency model is inherently limiting, the importance of truth in storytelling, and how to build a brand’s cinematic universe.
Brett turns companies into cults. After 15+ years in advertising, he spends his time helping businesses stop telling stories and start living their own.
Blaze & Glory
http://theblazeandglory.com/
Twitter/Instagram: @bngnyc
1:40 – what Brett thinks of the future of branding
6:00 – Brett’s origin story
7:30 – What compelled Brett to study at Art Center
10:00 – Advertising is built on impermanence
12:45 – Everything you do is marketing*
23:00 – An example of ideal
26:00 – Example of things that changed in outdoor advertising
37:00 – Where do see branding going into the “new normal” that the world is experiencing right now?
47:00 – Problems Chris hears (cutdown right before this**)
54:00 – You are not the work you create
1:03:00 – How you can come out of a pandemic on the other side
1:17:00 – How to work for those big companies [find perspective]**
1:21:00 – 3 biggest things that helped Brett shaped his thinking
Resources:
Book:
Baked In by Alex Bogusky
Replace the word product with brand or business
https://amzn.to/2BOy5QJ
The Hero With a Thousand Faces by Joseph Campbell
https://amzn.to/2AMuPVk
Brand Flip
https://amzn.to/3eimoyO
People/Agencies to look up:
Joan Agency, Tiffany Rolf, Blake kitter, Willa Sparza, Jimmy Smith, John Jay, Jayanta Jenkins, Julie Zhou, Gabby Lord, Jessica Walsh, Kate Moross, Edel Rodriguez, Amélie Lamont
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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
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