What Is A Brand?



#shorts #branding #brand

What is branding? What is a brand? Is a logo a brand? Marty Neumeier wrote the book on branding and tells us what a brand and what it is not.

Listen to the whole talk on our podcast
https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity

Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc

Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

“Your brand isnโ€™t what you say it is. Itโ€™s what they say it is.”

http://www.martyneumeier.com/

Books by Marty Neumeier
The Brand Gap – https://amzn.to/2Q26Kh4
Zag – https://amzn.to/2M2dwly
The Designful Company – https://amzn.to/2r24ttz
Metaskills – https://amzn.to/2Z8GJAR
The 46 Rules Of Genius – https://amzn.to/34vpHO8
The Brand Flip – https://amzn.to/35AJf4Y

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://thefutur.com/shop

===
๐Ÿ‘‰Subscribe: https://goo.gl/F2AEbk
๐Ÿ‘‰See our Academy Channel: https://goo.gl/vB9zoP

๐ŸŽ™ Futur Podcast: https://thefutur.com/podcast/
โœ๏ธ Futur Blog: https://thefutur.com/blog/

โ€”
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST โ€“
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr
โ€”
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA

โ€”
AFFILIATE LINKS*

๐Ÿ™ Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

โœ๏ธ Sharpen your skills by taking a course, using our affiliate links:
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
Skillshare: https://skl.sh/34z8qVj

๐ŸŽง Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

โ€”
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

source

UC-b3c7kxa5vU-bnmaROgvog

RECOMMENDED

Send this to a friend