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In this episode, Enoch Sears sits down with Joost Bende, President of PACIFIC 33 Architects, to talk about what hits hardest once the drawings are done. Joost shares what it feels like when work is flowing, then suddenly isn’t—and how small choices can create a dip months later. If you’ve ever felt “feast or famine,” this will feel familiar.
You’ll also hear how a healthcare-focused practice stays sharp, why relationships matter more than tactics, and what changes when you watch the business engine behind the design. Joost explains how stronger systems and clearer numbers can lower stress and create freedom away from the office—without losing traction.
The moment that reveals whether your pipeline is real… or just hope
Why “being busy” can still set you up for a surprise slump
The shift that makes clients treat you like a strategic partner
To learn more about Joost, visit his website: https://pacific33architects.com/
00:00 Intro
01:45 Why Architecture School Sets You Up to Fail
03:30 “Go Get That MBA” — Advice I Wish I’d Taken 15 Years Earlier
05:50 The 3 Business Skills Every Architect Must Master
08:10 One Year in Law School Changed How I Run My Firm
10:20 Stop Marketing When You’re Busy — Then Watch the Dip Hit
13:05 Why We Lost the Project — They Said We Never Showed Up
15:40 The Marketing Move That Still Wins in a Zoom World
18:00 Know Your Numbers or Go Out of Business in 5 Years
21:15 98,000 Deaths a Year — Why Healthcare Design Actually Matters
24:30 My Wife’s Hospital Stay Changed How I Design Forever
27:10 The Clock on the Foot Wall Nobody Ever Questions
29:45 From Feast to Famine: When Our CEOs Started Retiring
32:00 The Systems Gap Quietly Draining Your Revenue
34:20 Less Stress, More Control — What Tracking Numbers Did for Us
36:45 How I Took 3 Weeks Off Without a Single Crisis Call
39:00 From 8 People to $3M: Our Real Growth Target
41:10 Advice to My Younger Self Before Hanging Out My Shingle
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