Volvo Life Paint

This video shows a light-reflective spray designed by Swedish car manufacturer Volvo to enhance the visibility of cyclists on city streets after dark.

Life Paint comes in a small spray can and consists of a liquid material made up of light-reflective particles. In the glare of a vehicle’s headlights, fabrics and surfaces coated with the spray are transformed into high-visibility objects.The paint was developed in partnership with Swedish reflective spray manufacturer Albedo 100, which has previously created a similar product for use on the fur of pets and horses.

Volvo said that the Life Paint project was aimed specifically at cyclists to help improve road safety in the UK.

“Every year more than 19,000 cyclists are injured on the UK’s roads,” said Nick Connor, manager of Volvo UK. “At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.”

The sprayable, reflective material lasts for up to one week after application and can be washed off without damaging the fabrics and surfaces it was applied to.

Life Paint is currently being trialled in six London and Kent-based cycle shops, with plans to expand the project nationally and internationally if it proves popular.

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