Typography Critique Week 6 – Rules & Shapes

How to improve your layout and design? How to get better at typography?

If you are interested in the typography course, check it out here – https://bit.ly/Type01_yt

How can you improve your typography designs without the help of professional instructors? We understand that the design process can be tough without guidance through the process. If you want to learn why basic typography skills matter, this critique is for you.

In this episode, we asked students from our Typography 01 class to submit their assignments to receive critiques. Chris Do and Milka Broukhim conduct the critique live and review multiple student projects, good and bad!

In this part 6 of 7 critique episodes, we will review the concept of grouping sections based on importance and hierarchy, using Rules & Shapes

See past typography critique episodes here:

Milka Broukhim
IG: milka.broukhim.design
FB: Milka Broukhim Design
Web: www.Milka.Design

3:00 – How Milka worked with snapchat
6:00 – the first critique
6:45 – uppercase is hard to read (no more than 5 words)
11:30 – “Don’t be afraid of making things ugly. If you never make things ugly then you never discover anything new.”
14:30 – Shapes at the end of the page
16:00 – Take advantage of uppercase
18:00 – the function for rules and shapes (to draw and emphasis, group or divide things, push our eye away from something or pull our eye to something)***
21:00 – Taking two complex things and bringing them together***
25:30 – Different variations of the same information ***
32:00 – cold open (I designed architecture with this) (***)
37:00 – Milka’s approach to using shapes/lines to call attention to the names
44:00 – Wolfgang inspiration
46:00 – Milka’s BOOM redesign
48:30 – Make mistakes and have a line party. Don’t design with limitations. When you design with hesitations it shows.
52:00 – Milka’s line party56:00 – is it okay to draw lines over text?
58:30 – Lines cradle your baby
1:02:00 – your spacing doesn’t have to be even
1:03:00 – Proximity translates into relatability
1:05:00 – why drawing out these outlines work
1:09:00 – the default line weight is no good
1:10:00 – How do you know to use a rule or not? What problems can you look for that rules and guides can solve that type cannot?*
1:29:00 – A good example of 1 trick executed really well
1:34:00 – No relationship between lines and copy
1:36:00 – Let the layout talk to you
1:57:00 – how to make centered text work
2:07:00 – Grids are like underwear, it’s meant for support and not to be seen.
2:20:45 – Don’t treat the work like masterpieces, go all in on experimenting and trying.
2:31:00 – Chris’ guide to making patterns***

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Host– Chris Do & Milka Broukhim
Producer: Mark Contreras
Content Director– Matthew Encina
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