This video goes DEEP into the science of typography. In graphic design, typography is way more interesting and profound than you probably think.
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Once you start to understand the importance of the science and psychology of typography, your designs then excel and become a whole lot more targeted and effective. In the video we look at certain brands such as British Airways, and how the brand message totally changes when the font is simply replaced. It’s remarkable how the style of typeface has such a strong hold over what your design says and how it’s perceived by others.
So when you’re working on typography, or on a design where you come to edit typography, make sure you keep in mind the science behind the typography!
If you found todays video on the science of typography enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
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The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author
0:00 Adding Value
0:16 Envato Elements Teaser
0:27 Enlightening Quote
0:57 Examples Of Typography Psychology
2:14 Does It Matter?
3:08 Brand Identities
3:45 Cheat Sheet
4:35 Summary
5:00 Envato Elements
