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The UK Government just spent £500,000 rebranding GOV.UK and everyone’s losing their minds.
At first glance, it looks like they just added a dot and changed the background colour… but there’s actually a lot more going on behind the scenes.
In this video, I go through the full 150-page brand guidelines, show what’s actually changed, and explain why these kinds of rebrands can cost so much.
If you’re a graphic designer, branding nerd, or just someone wondering how on earth a dot costs half a million pounds, you’ll enjoy this one.
🔗 Links
Article: https://beeps.website/blog/2025-06-25-the-not-quite-new-govuk-brand/
Will Paterson: https://linktr.ee/willpaterson
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