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00:00 Intro
00:32 Examples of Iconic Logos
00:52 Iconic Logos use 5 Principles
01:17 Simple – Principle 1
02:39 Appropriate – Principle 2
04:03 Distinct / Unique – Principle 3
04:56 Scaleable – Principle 4
05:47 Timelessness – Principle 5
07:15 Branding & Iconic Logos
08:28 Outro
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