The making of Ed Ruscha’s “Chocolate Room” | HOW TO SEE

How do you screen print with chocolate? Go behind-the-scenes to follow the preparation for the largest iteration of Ed Ruscha’s “Chocolate Room” in the exhibition “Ed Ruscha Now / Then.” We follow La Paloma Fine Arts, Inc., the family-owned fabrication business who has worked with Ruscha for decades, from testing printing techniques in Los Angeles to setting up a delicious-smelling print shop in the galleries at MoMA.

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The comments and opinions expressed in this video are those of the speaker alone, and do not represent the views of The Museum of Modern Art, its personnel, or any artist. 

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