‘Graphic design isn’t just about making things look good, it’s about making things work.’
Behind every powerful visual lies a structure, a set of principles that guide the design to be not only attractive, but effective.
In graphic design, we work with what are known as design principles.
These include: Contrast, Hierarchy, Proximity, Alignment, Balance, Simplicity, Repetition, and Function.
Think of these as the grammar of visual communication, the underlying rules that help us organise information in ways that feel natural and intuitive to the viewer.
These principles are what separate good design from random decoration. They give design clarity, consistency, and purpose.
Whatever you’re designing, whether it’s a poster, a website, a brand identity, or a magazine spread, these principles are always in play.
A skilled designer doesn’t just make things look nice, they communicate clearly and guide the eye with intention.
And Design principles help you do just that.
In this video, I give a quick overview of all the graphic design principles you should be aware of.
Let’s Get Into It!
👊
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TOPICS COVERED:
00:00:00 Introduction
00:01:41 Design Principles of Graphic Design
00:02:47 1. Contrast
00:03:11 2. Hierarchy
00:03:35 3. Alignment
00:03:52 4. Balance
00:04:06 5. Proximity
00:04:27 6. Repetition
00:04:46 7. Simplicity
00:05:05 8. Function
00:05:33 Why Use Design Principles?
00:05:55 When To Use Design Principles
00:06:20 When Not To Use Design Principles
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DESIGNERS FEATURED IN THIS VIDEO [Alphabetical Order]
1 – Agu Wu – behance.net/AguWu
2 – Alexandra Gi – behance.net/sasha-gi
3 – Angelo Nieto – behance.net/itangelo
4 – Antonio Stojceski – behance.net/antoniostojceski
5 – Berkay Taş – .behance.net/berkaytasch
6 – Bortoletto Studio – behance.net/bortolettostudio
7 – Caio Cardoso – behance.net/caiocardosocc
8 – Danilo Saulo Teixeira – behance.net/danilosaulo
9 – David Kaaungwa – behance.net/davemadeit
10 – Elena Sun – behance.net/elenasun
11 – Eric Tu – erictu.com.au/
12 – Erika Luisetto – behance.net/eluisetto2d4a
13 – Gareth David – behance.net/GarethDavidStudio
14 – Guibison Ricardo – behance.net/guibison
15 – Guilherme da Matta – behance.net/Guilhermedamatta
16 – Iryna Kram – behance.net/irynakram
17 – João Gabriel Akashi – behance.net/jgakashi
18 – João Marcos – behance.net/JoaoMarcosDesigner
19 – Leo Dang – behance.net/leodang99
20 – Liam Nguyen – behance.net/liamd197
21 – Luciano Cian – behance.net/lucianocian
22 – Maria Souza – behance.net/mariaesoares19
23 – Matheus Paschoalini – behance.net/matheuspaschoalini
24 – Oleksandra H – behance.net/oh_oleksandra
25 – Pao Bassol – behance.net/paubassol
26 – Pedro Nascimento – behance.net/ppedronascimento
27 – Sam Dallyn – behance.net/samdallyn
28 – Taylor Shady – behance.net/taylordsgn
29 – Toormix Design Agency – behance.net/Toormix
30 – Toro Pinto – behance.net/toro-pinto
31 – Tünde Eszter – behance.net/tundeefodor
32 – Инна Анчугова – behance.net/inndzn
Thank you to all the designers who have given written approval to be featured in this video!
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GDS DESIGN COMMUNITY
This video was created for all my members of the GDS design school community.
If you would like to join the GDS design school community, where we chat about design, give each other feedback and where I set design challenges.
You are all welcome to join for free
JOIN FREE HERE: https://discord.gg/WCCF8cdCYN
See you there
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LinkedIn page: https://www.linkedin.com/company/gareth-david-studios
GDS.com: http://garethdavidstudio.com
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