IDENTITY DESIGN: BRANDING



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3 things you might not know about identity design and branding from Executive Creative Director Chris Do. Chris and Jose go over how the Ole’s logo and new landing page was created by applying the CORE framework.

Annotations

01:36 Identity versus branding
04:28 Branding is only what others say/feel that you are
07:45 Think more, make less
09:43 How to define the brand
12:30 Putting together logo examples
13:59 Let’s Design & Sketch
19:20 Common mistake: depending only on the computer
20:38 Find designers with a deep knowledge of a subject rather than do it yourself.
22:26 Working through logo examples, and hand off the example to your choice designer
26:45 Summary

Media Drop

The Brand Gap – Marty Neumeier
Story: Substance, Structure, Style, And The Principles Of Screenwriting – Robert McKee

Special Thanks to our Sponsors:

Shutterstock – http://www.shutterstock.com
Media Temple – http://mediatemple.net
This is Ground – http://thisisground.com

Links Discussed in This Episode:

CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk

CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI

CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI

CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw

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Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com

Jose Caballer: http://bit.ly/josecaballerTwitter
Chris Do: http://bit.ly/theChrisDoTwitter

Purchase a CORE Kit: http://bit.ly/myskooltools

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