3 things you might not know about identity design and branding from Executive Creative Director Chris Do. Chris and Jose go over how the Ole’s logo and new landing page was created by applying the CORE framework.


01:36 Identity versus branding
04:28 Branding is only what others say/feel that you are
07:45 Think more, make less
09:43 How to define the brand
12:30 Putting together logo examples
13:59 Let’s Design & Sketch
19:20 Common mistake: depending only on the computer
20:38 Find designers with a deep knowledge of a subject rather than do it yourself.
22:26 Working through logo examples, and hand off the example to your choice designer
26:45 Summary

Media Drop

The Brand Gap – Marty Neumeier
Story: Substance, Structure, Style, And The Principles Of Screenwriting – Robert McKee

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Links Discussed in This Episode:

CORE Really Explained:

CORE Brand Attributes Webinar:

CORE Defining the Brand:

CORE session Alignment:

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