The Audo hotel, Copenhagen | Interiors | Dezeen

Copenhagen’s The Audo is a hybrid of a hotel and a furniture showroom says Menu founder Bjarne Hansen, in this video produced by Dezeen for the AHEAD awards.

The Audo, which was awarded the title of New Concept of the Year at the 2019 AHEAD Europe hospitality awards, is a 10-room hotel in Copenhagen that doubles as a headquarters and flagship showroom for Danish design brand Menu.

Menu’s range of furniture, lighting and home accessories is featured throughout the property, alongside pieces from other brands which are also available for purchase.

“One of the things that distinguishes The Audo from many other places is that you can go in and experience products before you want to buy them,” says Hansen in the video interview, which was shot by Dezeen at White City House in London.

“You can actually purchase everything that you see, from floor to ceiling to furniture. We have 20 brands that are using The Audo as their showroom.”

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