The AI tools I ACTUALLY use as a Brand Designer in 2026



Granola is the AI notepad for professionals in back-to-back meetings: https://www.granola.ai?via=will-paterson

I’ve never used AI to design a logo. Not one, not ever – every mark seen on this channel was drawn by hand.

But I do use AI every single day. Just not for the bit I actually enjoy. This is a walk through the tools that have quietly taken over the boring half of my studio: the scripting, the inbox, the mockups, the client calls and the website builds. All the stuff that was eating my week and giving me nothing back.

I want AI to do the dishes, not the cooking.

Many designers are curious about how to integrate new technology without losing their creative touch. This video breaks down exactly how I incorporate AI graphic design software into my daily routine to save time while maintaining high standards. I clarify my process regarding client work, specifically confirming that all channel logos remain entirely human-made.

If you are looking to improve your design workflow, this breakdown shows the practical applications that actually matter. I cover the balance between automation and authentic creativity, ensuring you know where to draw the line. By adopting these specific methods, you can streamline your brand design tasks and focus more on the strategic elements of your creative business.

Subscribe for weekly design workflow breakdowns, and comment below on which AI tools you are currently testing in your own projects.

If there’s anything you would like me to cover in a video, then let me know by commenting down below!

⚠️ This video highlights the recent 3.0 update from Framer – we are proudly partnered with Framer, but they have not sponsored today’s video. Highlighting their update for it’s usefulness in my daily workflow is my own opinion and not part of our partnership 🙂

🔗 Links

Will Paterson: https://linktr.ee/willpaterson

Take a look at our store for awesome design resources! https://assets4d.com

Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/

Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join

If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design

I use AI graphic design tools every day to speed up my work. See the six specific areas where artificial intelligence aids my business operations.

source

UCIp9sEZiv36cDG7cEnrVU7Q

Save This Post
Please login to bookmark Close