Would you believe that you can double, quadruple or even charge 30x more if you learned to tell a story? A brand without story is a brand undifferentiated. Undifferentiated brands have many competitors and compete on price. Want to change that? Tell your brand story.
This is one segment from the Business of Design lecture Chris gave at NAB Post Production World 2017, in Las Vegas.
Significant Objects Experiment 🔎
Show Your Work by Austin Kleon 📕
Buy this book if you want to learn practical tips on why/how you can start telling your story by showing your work! Highly recommend.
Post Production World + FMC training
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Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕
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