TBWA creates "soothing and hypnotising" animations to promote McDonald's Egg McMuffin



To celebrate the Egg McMuffin’s being available all day in McDonald’s restaurants in France, TBWA has created 15 satisfying animations of the deconstructed breakfast item coming together.

Advertising agency TBWA created the looping animations to promote the Egg McMuffin in an alternative way to standard food advertising that would appeal to millennials.

Each of the fifteen colourful animations shows elements of Egg McMuffin moving through a cartoonish production line.
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