Stark monochrome palette defines Bang Bang Tattoo's second New York City parlour

Bang Bang Tattoo, known for its celebrity clients and steep fees, has tapped designer Jesse McGowan to create the interiors for its new space.

The two-level shop is located on Grand Street, in the heart of New York’s SoHo. Intended to become the studio’s main location, the parlour seeks “elevate the experience” of receiving a tattoo.

McGowan, who previously designed Bang Bang Tattoo’s brand identity, chose a monochrome palette for the interiors – alternating black and white finishes in various areas.

Marble fixtures, such as the angular reception desk and benches in the lobby, contribute to the shop’s glitzy appearance.

“Imbued with a stark sense of purity and permanence, the striking marble-clad two-level studio has broken new ground in how a tattoo shop can be envisioned,” said McGowan in a project description.

According to the designer, the sequence of spaces “evokes a religious experience”. After checking in at the reception desk, clients pass through a black glass tunnel that leads to the studio beyond.

The tunnel is made of screens that display an immersive video installation that was designed, filmed, and produced by McGowan.

The tattoo studio itself is a long tall space, lined on two walls with workstations that artists can use for sketching and client consultations.

“Custom fabricated angular workstations line the walls — black resin-infused paper countertops are embedded with lightboxes for drafting and sketching,” said McGowan.

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