What is the value of a designer versus an art director? Is it wrong to hire other people to do the work for you in school? What are you supposed to learn in/after school?
Things get really heated as Chris Do continues the discussion about what should be taught in design school w/ Art Center instructors Allison Goodman and Petrula Vrontikis.
01:35 What does it mean when someone else does your work in school?
02:40 Allison predicts Chris’ response. Does she get it right?
07:00 What do you teach lower term students? Can they be trained as art directors that early?
05:00 How would you feel about someone that hires other people to do the work?
06:00 Art direction is not just a fancy title.
07:40 Making is a part of the thinking process.
08:50 The mentality of an immigrant. Education as a means to avoid blue collar work.
09:40 What does it really mean to be an art director?
10:25 Why making is dangerous. What do we have to do as educators to arm design students in 2016 to have a fighting chance in the global design community?
10:50 How much hands on work do you do as a creative director?
11:45 What is your time worth? What are you worth?
14:20 Graphic design is a discipline with broad applications.
14:51 Is there value in “brick laying” aka making design?
15:25 You don’t have to learn everything in school.
16:05 Education has become transactional in some schools.
16:45 Makers vs. manifesters.
17:15 Can creativity be taught?
19:00 Students need to be introduced to topics that are “beyond” traditional graphic design.
Blurb: Helen Jean Taylor book
by Allison Goodman
http://www.blurb.com/b/6453773-an-ever-widening-circle-the-ceramic-artistry-of-he
How Design Conference Atlanta– Petrula Vrontikis
http://howdesignlive.com
@vrontikis
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Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
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