What’s it like to design something, only for it to be changed by your client or boss? How do you give and receive feedback, without letting emotions get in the way? How do you separate yourself from the work that you make?
In episode 2 of Design from Scratch, The Futur team moves onto designing their new website. They bring onboard freelancer designer, Jaime Vanwart, to help establish the new visual direction of thefutur.com. With so many pages and considerations to design for, the team has to come into alignment with how it should all look. This includes the colors, the typography, hierarchy of elements, and the design system that will populate the whole site.
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About The Show
“Design From Scratch” is a series where we take you behind the scenes on why and how we are rebuilding thefutur.com from the ground up. In this episode, we meet the team including the stakeholders and designers in charge of the redesign. We also find out why it’s so hard to design for yourself.
In this series, we’ll give you a behind the scenes look at this process, from start to finish. You’ll see how we begin the redesign process from establishing the goals of the website to the design and lastly to development.
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Host– Chris Do
Content Director– Greg Gunn and Matthew Encina
Cinematography– Jona Garcia, Jayden Nguyen, Ricky Lucas, Aaron Szekely
Edited by – Jona Garcia, Sara Eskilson
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne