Part 2: Defining the Brand

http://www.skoolcore.com

Annotations:
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1:07 Brand Attributes Exercise
2:46 Timeblock the agenda to keep the discussion focused
4:01 How would you describe the brand?
5:19 Who are you as a culture?

In this second part of the Skool OS CORE videos you will see Jose explain the process to the Trojan Storage Client and start the first exercise; defining core attributes and coming up with a core brand statement.

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