Why is great packaging important? What is the package design process? How do you design a craft beer can? How do you stand out on the shelf amongst so many other options?
A product’s packaging may be the first time a customer interacts with what your business is selling. In a crowded market place, how do you catch a potential customers eye, and convey the quality and craftsmanship of what’s inside? In episode 9 of Building A Brand, the team at Blind will take on the packaging for Hamilton Family Brewery’s new cans. Until now, Hamilton’s customers have mostly had their first experiences with the beer either in the Tasting Room, in a local bar, or at a live event. With Josh and Crysten hoping to move into retail, they’ll need a design for their cans that can translate the quality, craftsmanship, and love that they put into everything they do.
🎬 Episode breakdown:
00:47 – Previously On
01:34 – During the Discovery Session
03:00 – Identifying the things that need to be communicated
03:41 – Transparency is the goal
04:30 – Ben shares his million-dollar mistake
06:23 – Jieun walks Ben and Matthew through some designs
08:06 – Presenting designs to Josh and Crysten
08:24 – Design Direction 1: Flavor Stripes
10:28 – Design Direction 2: Split
12:20 – Design Direction 3: In Your Hands
15:05 – Presentation review and next steps
16:10 – Call With The Printer
19:45 – Post Call Discussion
20:19 – Matthew and Ben travel to Rancho Cucamonga to see the final can
23:48 – Matthew and Ben’s thoughts on the can
24:52 – On our next episode
–
RESOURCES
How you present your work can be the difference between getting someone’s attention or getting skipped over. A high-quality mockup can make all the difference. That’s why our friends over at Design Cuts created this amazing mockup pack for you, our audience. 👉🖥 http://bit.ly/Futur-Design-Cuts
✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo
👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit
🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk
🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: https://bit.ly/2T647tR
–
🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow
Follow us:
@mrbenburns
@matthewencina
@thefuturishere
Learn more about Hamilton Family Brewery:
https://hamiltonfamilybrewery.com/
#BuildingABrandShow #PackagingDesign #GraphicDesign #BrandStrategy #Stylescapes #TheFutur
===
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
BOOKLIST –
Essential Reading for Creative Professionals: http://bit.ly/2UtftOb
Essential Design Books: http://bit.ly/2UtftOb
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
AFFILIATE LINKS*
🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Retro Supply Co.: http://bit.ly/2GW8gzR
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne
source
