Package design process and tutorial from start to end. How do you redesign a package? What is the packaging design process? Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good?
In this episode, Matthew takes on the same challenge the #FuturYoungGuns did. Matthew decided to redesign the packaging for Marukan Rice Vinegar. If you want to see what the Young Guns did for the same challenge, you can watch those episodes here
Part 1: https://youtu.be/vomjcfFKHoE
Part 2: https://youtu.be/tS7fF7NKoRQ
The Young Guns had 2 weeks to do it. Matthew tries his best to complete the same task in one day. Can he do it? What do you think about his results?
Here are the parameters:
• Choose an ethnic food to redesign its packaging
• Do not change the logo or colors
• Must use all type, legal, barcode from the existing package
The criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness
Need mockups for your design work? Check out Creative Market, using our affiliate link: https://goo.gl/g4jlTE
Want more of Matthew?
IG & TW @matthewencina
https://www.matthewencina.com/
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#GraphicDesign #PackagingDesign
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