Package Design Critique Part 2 – Young Guns Episode 6

Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good?

In episode 5 of the Young Guns 2, Chris reviews the packaging design assignment of the first batch of designers.

Here are the parameters:
• Choose an ethnic food to redesign its packaging
• Do not change the logo or colors
• Must use all type, legal, barcode from the existing package

Judging criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness

00:08 – Monika
08:01 – Ria
20:06 – Tosin
27:45 – Spencer
35:43 – Connor
41:48 – Arun
50:59 – Winner

Thanks to our gear sponsor SONY – See the A6400 footage in later episodes:
http://bit.ly/futur-sony

Follow these designers’ journey on Instagram:
https://www.instagram.com/anastasiavlasenko_/
https://www.instagram.com/anniieyangdesigns/
https://www.instagram.com/maitreyee.k
https://www.instagram.com/mindfulpursuits/
https://www.instagram.com/monikapern/
https://www.instagram.com/ria.hardcastle/
https://www.instagram.com/tos.adeniyi/

Do you like the music in this episode? Check out Epidemic and Artlist through our affiliate link:
• https://bit.ly/2T647tR
• http://bit.ly/2uWdna7

#FuturYoungGuns #GraphicDesign #Critique #Review #PackagingDesign
===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/


Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: http://bit.ly/2UtftOb
Essential Design Books: http://bit.ly/2UtftOb

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur


We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA


AFFILIATE LINKS*

🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Ricky Lucas
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne

source

Save This Post

No account yet? Register