Office Hours with Andrew Hochradel & Nick Longo

Join designers Nick Longo and Andrew Hochradel for a special portfolio review Adobe Live segment, Office Hours! This week, we’ll be covering the eternal conflict of being a specialist versus being a generalist. We’ll show our portfolios as examples and talk through the benefits and struggles of each. Our reviews will showcase one student that is a specialist, one that is a generalist, and one student who’s somewhere in-between. Our feedback will focus on telling a story and discovering your personal brand while learning to sell it through case studies and curation.

Join the Adobe Student Slack channel:

Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more:

Andrew Hochradel is a freelance brand identity designer based in Southern California:

00:00 start
3:35 Portfolio Prep – Generalist vs Specialist
10:20 A Look at Nick’s Portfolio Website
17:10 Portfolio Reviews
36:10 Discussing Studio Naming
44:50 Nick and Andrew Picking Portfolios from Chat
48:20 Portfolio Review

Join us LIVE on Behance:


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