Office Hours: Logo to Brand

There’s more to your brand than just the logo! In this episode, Nick Longo and Andrew Hochradel will demonstrate how to take your logo and transform it into a brand.

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Join the Adobe Creative Career Discord Server: https://discord.gg/ubAVbqZE

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Join us LIVE on Behance: https://www.behance.net/live/adobelive
00:00 Start
01:45 Logo to Brand
05:55 Recap of the Titan Bank work
07:16 What does taking a logo to a brand mean?
09:14 Sharing libraries
14:01 Using Creative Cloud Express
18:56 Creating Branding guides in Creative Cloud Express
22:30 Applying your brands in Creative Cloud Express
28:01 Brand standard list w/ Nick
31:29 Name your colors
33:09 Making and IG post with your brand in Creative Cloud Express
37:26 Guides for what NOT to do with your brand
41:15 Making GIFs from Creative Cloud Express animations
44:21 Letterheads with your brand in Creative Cloud Express
49:53 Wrap up – What’s coming up ahead for Office Hours

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