Office Hours: Logo System

Let’s make your logo versatile! Join Office Hours as we discuss how to take your logo and build a logo system that scales and adapts to every situation.

Andrew Hochradel is a freelance brand identity designer based in Southern California:

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more:

Join the Adobe Creative Career Discord Server:

Join us LIVE on Behance:
00:00 Start
05:51 What is a Logo System
08:44 What questions to ask a client when creating a logo system
11:08 Flexibility of logos – DC example
13:11 What to show the client first
14:59 Logo Systems – Logo collections
15:58 Responsive Logos
17:59 Logo System Benefits – benefits designer and the brand
19:44 Andrewโ€™s Logo System and versions
24:03 Nick shows a few of his brand systems
26:43 Revisiting the Titan Banking logo – creating a logo system
30:25 Andrew works on his Beacon logo brand system
33:24 Pro Tip – making sure your logos are readable at small sizes
35:13 Making patterns with logos – brand patterns
38:32 Creating artboards for organization – exporting for screens
46:22 How to create a PNG for print


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