Office Hours – Fall Curriculum with Andrew Hochradel & Nick Longo – Episode 7



If you’re starting the semester late, here’s the perfect opportunity to catch up and join the fall course! Today Nick and Andrew will review key concepts and projects thus far.

Join the Adobe Student Discord channel: http://bit.ly/FallSemester-AL
Class Syllabus: https://assets.adobe.com/public/c49bf39e-59e2-4e1b-5b55-f2b10af833a8

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo
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Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters
00:00 Start
7:40 Pop Quiz!
7:50 Top 5 Portfolio Tips
10:53 First Thing You Mention in a Case Study
12:45 Why is “Flex on Scale” so Important?
14:35 What’s the Advantage of “Putting Out the Welcome Mat”?
16:30 3 Most Important Parts of an Estimate
18:15 The Best Way to MAintain a New Client
20:35 When Copywriting, WHO Should Be the Center of Focus?
21:51 When Copywriting, WHAT Should Be the Center of Focus?
23:15 3 Reasons the Power of Why is Important
25:00 When Writing Copy, What’s Nick’s Recommendation to Try First?
25:50 Name One “Uncommon” Reason to Use Xd?
27:15 Nick’s Fictitious Brand During “Design Sprints” Episode
28:15 Andrew’s Fictitious Brand During “Design Sprints” Episode
29:00 Font Giveaway
31:14 Nick’s Picks
36:55 Hoch’s Takes

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