Office Hours – Fall Curriculum with Andrew Hochradel & Nick Longo – Episode 3



It all starts with solid copy! Join designers Nick Longo and Andrew Hochradel for Office Hours as they share their pro-tips on copywriting. In one hour you’ll learn about the power of persuasion, clarity, and storytelling in your creative process. Tune in!

Join the Adobe Student Discord channel: http://bit.ly/FallSemester-AL

Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
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Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters
00:00 start
01:04 Introduction
05:40 Copywriting Tip #1: Be human, not a robot
11:17 Tip #2: Teach, Don’t Preach
12:45 Tip #3: Benefits Over Feature
17:17 Tip #4: The Power Of Why
19:58 Tip #5: Talk About What You Accomplished
26:45 Power Tip
31:05 Defining a Brand Voice
34:50 Enter Late, Leave Early
40:12 Speak to An Audience
43:25 This Week’s Homework
45:00 Brand Voice Example

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