Office Hours: Creative Basics 101 | Sketching & Layout

As we continue our Creative Basics series, join Nick Longo and Andrew Hochradel as we show you how to sketch and balance your layouts to set a solid foundation before building out your designs!

Andrew Hochradel is a freelance brand identity designer based in Southern California:

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more:

Join the Adobe Creative Career Discord Server:

Join us LIVE on Behance:

00:00 Start
02:20 Intro to Creative Basics
05:45 Sketching – History of Layout
09:24 Hierarchy
11:35 Grids to Carson
12:26 Balanced Layout
20:01 Creative Sandbox – generating concepts
21:18 Where to start – practice helps
23:14 The benefits of sketching
24:56 Research – building initial ideas
26:29 Nick’s examples – from sketches to the completed logo
31:05 Andrew’s examples – from sketches to the completed logo
34:29 Resources for notebooks – using Fresco for sketching
39:23 Group sketch session
52:56 Andrew and Nick riff on ideas


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