Nike has partnered with Taiwanese architect and engineer Arthur Huang to design “sustainable and responsible” Air Max packaging made from recycled drink containers and lids.
The lightweight shoebox, which was released for the brand’s annual Air Max Day, is made to neatly interlock for stacking or display.
It is created using plastics derived from leftover consumer packaging and is manufactured with no added chemicals.
“It cushions while at the same time reducing material usage,” said Huang, who is CEO of Miniwiz – a Taiwan and Berlin-based studio dedicated to finding new uses for waste, and reducing the impact of materials on the environment.
Read more on Dezeen: https://www.dezeen.com/2017/03/27/nike-releases-air-max-shoebox-made-from-recycled-cartons-coffee-lids-design-sustainable-packaging-arthur-huang-miniwiz/
WATCH NEXT: Kim Jones reinterprets classic Nike designs to create packable travel kit for athletes – https://www.youtube.com/watch?v=YQXidLn57ok&t=3s
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