Should you be a generalist or specialist if you want to get work? This is my first design portfolio when I graduated Art Center College of Design in 1995. It’s a collection of logos, editorial design, layout, typography, ads and some early motion design work. Along with the portfolio, I talk bout the importance of developing a “T” Skill which shows why having depth is more important than be a generalist or jack of all trades.
New design school graduates, this is what you need to know in putting your portfolio together. What are employers looking for in new grads? How can you stand out?
Get a valuable look inside the mind of Master Designer and CEO of Blind Labs: Chris Do, as he talks about what employers like himself look for in a portfolio. Learn the criteria employers use to judge your portfolio and the manner and context in which it is seen. What is the purpose of your portfolio? What are you trying to accomplish with it?
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