Starting a business has been life-changing for our family but it hasn’t been without challenges. In this video my wife, Laura, joins me for an honest discussion of the personal and financial struggles we’ve faced running 30X40 Design Workshop over the past 10 years.
Although Laura doesn’t work for 30X40, the decision to start this business 10 years ago had profound personal and financial implications for both of us. I couldn’t have done this without her support and buy-in.
This is a candid, wide-ranging discussion of three phases of business growth and the countless lessons learned along the way. #architect #business #interiordesigner
Access all the bonus resources here:
https://thirtybyforty.com/blog/ten-years-of-making
▬▬▬▬▬ Timestamps ▬▬▬▬▬
00:00 Intro
00:54 Getting Ready to Get Ready
02:10 A Painful Moment
03:25 Minimum Viable Income
04:25 Side Hustle to Solopreneur
05:08 Fear Setting
06:03 No Paycheck Anymore
07:40 Undervaluing my Services
08:06 Experiments (Things I Tried)
09:44 Lumpy Income + Cash buffer
10:31 Social Isolation
11:40 Challenges of Working from Home
14:00 Imposter Syndrome + My Cat
15:05 Phase Two – Entrepreneurship
17:40 Scarcity mindset
18:45 More Work = More Liability
20:05 Choosing Better Clients
21:20 Saying, “No” (and when to do it)
22:33 CEO vs. Worker Bee
23:40 Is this all there is? Again?
25:42 Owning Successes + Failures
27:07 Financial Risk + Reward
https://thirtybyforty.com/blog/ten-years-of-making
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