I’m starting over. With no clients, no audience, no studio, no social following and no income; this is what I’d do if I were starting my business today. Join me for this thought experiment and learn from my mistakes as I discuss what I would – and wouldn’t – do if I had to do it all over again. This time, I have all the lessons learned in my first eight years of designing a practice that supports my creative aspirations, builds wealth and frees my time to pursue the things I care most about.
If this lit a fire and you want to take the next steps to build your own entrepreneurial design practice, join thousands of other students in my most popular course:
The Architect + Entrepreneur Course : https://thirtybyforty.com/a-e-course
00:00 20% Pay Cut
02:12 Financial Worries
03:40 $ = Motivation
05:00 Cash flows
05:40 Finding Clients
07:08 Building Your Portfolio
08:12 Rejection and more rejection
09:30 Too much work?
11:30 Reactive vs. Strategic Plan
12:37 Key concept: Source into Resource
13:27 Congrats, you’re hired!
14:50 But, how – exactly – do you do this?
16:44 Document while you create
19:00 Getting “hired”
20:38 It’s not about you
22:19 An Important Pivot
24:22 Making the business model work
25:55 1K True Fans
29:30 What will you make? Start here.
32:50 Playing Hard to Get
33:32 A Case Study
35:55 Meet them where they’re at
36:20 My advice…
36:38 And, my heroes
JOIN MY ONLINE COURSE:
Enroll here: https://thirtybyforty.com/a-e-course
DIGITAL DRAWING TEMPLATES:
* AutoCAD: http://thirtybyforty.com/autocad-template
* REVIT: http://thirtybyforty.com/revit-template
Architect + Entrepreneur Startup Toolkit (* *NEW for 2020 ** ): http://thirtybyforty.com/spl
MUSIC I USE (free 30-day trial):
ALL MY GEAR:
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