Oliver Heilmer, vice president of MINI Design, explains how the brand updated the classic MINI Cooper design to create its first entirely electric car in this video produced by Dezeen for MINI.
The MINI Cooper SE, which was launched in Munich in September, is an electric hatchback recognisably designed in the style of MINI’s iconic Cooper range.
Heilmer emphasised that despite its electric update, the MINI Cooper SE is based on the same design principles that have guided the brand since its inception.
“The key features are the same as what made the original MINI so successful: a compact design and fantastic handling,” he says in the video interview, which was shot by Dezeen in Munich.
Read more on Dezeen: https://www.dezeen.com/?p=1428173
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