Merel Bekking reveals "scientifically perfect" orange armchair for Dezeen's Marcus Fairs



Dutch designer Merel Bekking has surprised Dezeen founder Marcus Fairs with a shiny plastic chair after scanning his brain to establish his subconscious style preferences.

Through her Your Brain Manufacturing project, Bekking aimed to create an item of furniture for Dezeen’s editor-in-chief that she believed to be “scientifically perfect”.

However, Fairs, who had to live with the Kinder Egg-shaped seat in his London home for four months, was unimpressed. He claims he “took a violent dislike to it”.

Read more on Dezeen: https://www.dezeen.com/?p=1081931

WATCH NEXT: Brain scanning could be used to design “scientifically perfect” products – www.youtube.com/watch?v=R5Sprp_USyU

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