Meet the creators of ASMR: the internet’s most bizarre and comforting phenomenon



Despite being something so innately physical, ASMR is a phenomenon that exists largely online. A tingling sensation triggered by certain audio or visual cues, there are over 20 million YouTube videos relating to the subject – from people whispering into microphones, role-playing as hairdressers, and cutting up bars of soap. The creators of these videos, known as ASMRists, have created online communities so vast and varied an entire cultural movement has been born…. read more on www.nowness.com

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