How do you improve the letterforms in your logos? How do you optically balance your logo designs? How do you improve the overshoots of your curved typography?
In this episode, Chris Do, carefully adjusts the details of this “devote” logotype.
0:46 – problems with the logo
0:54 – What are overshoots?
1:18 – Matching thicks and thins
1:44 – Aim for optical balance
3:18 – Finessing the letter thicknesses
3:40 – Comparing to Bauer Bodoni
4:50 – Study well-drawn typefaces
6:30 – Simplify your illustrator curves
8:05 – Compare each logo version
8:23 – How to draw an “e” in Adobe Illustrator
#LogoDesign #Tutorial #AdobeIllustrator
👉See our main channel: https://goo.gl/F2AEbk
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
If you’re a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur
Love the content? Become a sustaining member for $5/mo today.
Our recommended products and Booklist:
Kits & Proposals:
Visit our website:
Mandarin (Chinese) Subtitles on UiiUii
🙏 Support The Futur but purchasing through our affiliate links:
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Futur Podcast on iTunes: 🎙
We love getting your letters. Send it here:
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne