Join graphic designer Ryan Lau as he develops a fictional brand identity and book layout in Photoshop and InDesign! Today, Ryan will focus on defining brand drivers and keywords for ‘Polar” a fictional camera accessories company. After reviewing the design brief and moodboard, he walks us through the process for refining and selecting a logo, colors, type and symbols! If you want to learn how to develop a professional brand, stay tuned!
Ryan is a graphic designer based in San Francisco! Previously, Ryan worked as a part-time graphic designer at Gensler Los Angeles.
►Check out his work: https://www.behance.net/ryanlau
►Click HERE for part 2: https://www.youtube.com/watch?v=y3slWpju49M
Intro and reviewing Ryan’s work: 8:10
Design brief & overview: 16:55
Moodboard tips: 21:30
Logo design tips: 26:10
Using the golden ratio in your logo design: 44:00
How to think about font spacing in Photoshop: 1:42:00
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► View our SCHEDULE: http://bit.ly/BeSchedule
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