Is it too late to start a creative business in your forties? Are you ever too old to start? Want to quit your job and become an independent business owner?
Rebecca Heinemann joins Chris for a deep discussion about her life and business after having worked in house as an Art Director. She’s a NY transplant, has a young daughter, but wants more out of her design career.
CraftWell Studios
http://www.craftwellstudio.com
This is the Futur of Education— Disrupting the design education paradigm.
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01:04 Rebecca’s Story
02:15 How did you go from being an Art History major to practicing design?
02:53 What kind of resume or portfolio did you have to get work?
05:22 So why leave the world of corporate america and go off on your own /jump into the unknown?
06:32 Business Development – What was the process of getting a client like ole’s on board?
10:07 How were you able to connect with him?
10:39 It sounds that you are always on the lookout for opportunities?
11:39 focus your energy on building rapport with people
13:48 Q: What are your goals in terms of revenue?
13:58 How to calculate your profit
16:20 What is your goal for your company?
17:50 How does Behance help me? Put in the time to create case studies.
20:37 The world is run by search. If I can’t find you, how can I offer you an opportunity?
21:35 Can I take all of my work from my agency days, and morph it into a new brand?
22:29 How do I market myself on Instagram and use hashtags effectively?
24:20 Asking people for time and money are big asks.
27:00 What do you typically ask your clients?
28:02 Become a good listener, be curious, and help them to surface problems
29:40 Start Clean: uncover what is motivating people’s actions, to understand the real problems
32:33 Practice the art of conversation
34:13 If you want to be interesting, you have to be interested in people.
36:50 Summary & Outro
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Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely, Mark Contreras
Editor– Stewart Schuster
Show Open– Roy Kang
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations & SEO – Isaiah Nwukor
Typefaces: Futura, Din
Futur theme song— Adam Sanborne
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