Last Week in Design: Nike Colin Kaepernick, Uber Rebrand, Emmys Main Title Winner

Genius marketing/pr move by #Nike to feature Colin Kaepernick for Just Do It 30 yr. anniversary? Looks like it. What about Uber’s rebrand in just 3 years? Signs of trouble? Bonus, do awards still matter in 2018? Who is this for? How does impact the lives of winners?

In this first installment of Last Week in Design, Chris, Ricky and Mark discuss Nike’s move to feature #BlackLivesMatter Kaepernick Ad, backlash, stock drop and eventual rebound, #Uber Rebrand by Wolff Olins, and The #Emmy’s 2018 Main Title Design winner. Are awards shows relevant anymore?

Believe in something. Even if it means sacrificing everything. Nike stands with Colin #Kaepernick. 30th anniversary of Just Do It campaign.

1:11 Colin Kaepernick & Nike
12:56 Uber Rebrand
24:17 Emmy Awards
26:15 Chris’ Emmy Story
31:50 Do Awards Still Matter?
38:21 Madrid Emmy Story

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Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras, Erica Pead
Editor– Erica Pead
Futur Theme Music – Adam Sanborne
Annotations– Melissa Katherine
Typefaces: Futura, Din, Helvetica Neue
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