Joba Design has been named a Silver award-winner in the annual European Product Design Awards® (EPDA) for the Kizingo toddler spoon. The EPDA had over 500 product submissions from over 40 different countries around the world but found Joba’s design of the toddler spoon to be among the top performers in highly innovative and most effective in form and function.

Kizingo’s toddler spoon is designed to support the way kids instinctively hold utensils as they learn to eat. Kiyah Duffey, co-founder of Kizingo and nationally recognized nutrition expert, conceptualized the spoon after realizing that child-sized utensils are poorly designed for how kids actually hold them. The spoon’s design makes it easier for kids to successfully feed themselves which is critical for the development of healthy eating habits, according to research.

“We were approached by Kiyah, to create a spoon that would provide the ergonomic support and stability needed for children’s small hands and developing motor skills,” said Kevin Jones, CEO of Joba Design. “Kiyah described a spoon that encompassed a curved design for the way kids want to use and hold utensils. This vision inspired the direction for the final design,” said Alex Barrette, co-founder and COO of Joba Design.

The EPDA showcase product designs and brings global awareness to inspiring international designers that create superior products and projects using good design practices and principles.

Data Sheet 

Name of product: Kizingo

Name of collection: Kizingo Spoon

Material: FDA-approved BPA/PVC/Lead/Phthalate-free Profax PF511

Age: 9 months and older

Colors: 8 (blueberry, water, beet, lemon, eggplant, carrot, peas, grapefruit)

Options: right/left hand

Dimensions: 3 ½ inches

Details: thumb depression, shallow bowl, short, wide handle

Users: toddlers

Designers: Joba (Kevin Jones & Alex Barrette)

Suggested price: 1-pack $9.99, 2-pack $19.98, 4-pack $39.96 

About Joba Design

Joba Design, Inc. is an award-winning brand incubation and product development firm committed to being the best at making people’s lives better. Designing experiences is their core strength, which they do through product design, environmental design and branding. Joba was founded in 2015 in Blacksburg, Virginia, home of Virginia Tech, and today their designs are being sold all over the world.

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