HEC Project 2014 Edition



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Press kit - Press release - HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal

HEC Project 2014 Edition

Montréal, Canada

Faculté d’aménagement de l’Université de Montréal


Montréal, Canada, 2014-12-15 –

Each year, second-year industrial design students from the University of Montreal are required to design a product that meets a daily challenge. The challenge? They have six weeks to go from ideation to design, manufacturing quality manufacturing and sale of their products. They are supervised by their instructor, Jean-François Jacques, supported by four tutors, Andre Keilani, Mauffette Claude Michel Morelli and Christophe Abrassart.

The presence of these tutors from the professional environment allows students to be guided through the workshop, in order to achieve an original idea within the deadlines. The ideas are constantly confronted during debates as critical as constructive. Without the constraints of a theme, teams of 3 students enter a phase of ideation immediately awakens the interest and creativity. However, they must move quickly to production since the allowed time is very limited. Students learn to answer important constraints, especially at design time, manufacturing techniques and production costs.

The last phase of the project is to design a brand, because without this asset, a product may be sold poorly. In the final sprint, all focus is on the presentation and packaging of the product, as well as designing a kiosk, since the sale takes the form of a fair.

Finally follows the main attraction, the sale, which lasts an hour. About half a thousand people were feverishly waiting for the ringing stroke of noon at the doors of the salon L’Oréal HEC, to obtain the much wanted products. This flash sale is important to determine whether the product could be a commercial success. The 2014 edition of the sale HEC was again a great success for students.

This year’s project experience HEC has been pushed even further: the teams presented their projects to a panel of judges, a similar recipe to the television show Dragon’ Den. The jury of the 2014 HEC project was made up of people working in the field of design and / or retail: Madeleine de Villers, founder of Zone boutiques, Annie Legroulx, founder of the company Dring Dring, Pierre D’Anjou, stylist, designer and journalist, Julie Payette, President and co-founder of v2com agency and Pierre Laramée, co-founder of the advertising agency Tam-Tam. Following a consensus, the jury awarded the price of the product towards a commercialization to the team whose product was the most complete. It was a great experience for the students!


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Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design -  Élément X<br><br>Two  Russian birch plywood L shapes embed themselves to form a book or  tablet stand. Two widths are possible depending on the direction of  embedding and portability is made easy by the presence of magnets. <br><br>[Recipient of the prize of the product towards a commercialization.]<br><br>Charles-Philippe Lepage<br>Thomas Ho<br>Olivier Ouimet<br> - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

Élément X

Two Russian birch plywood L shapes embed themselves to form a book or tablet stand. Two widths are possible depending on the direction of embedding and portability is made easy by the presence of magnets.

[Recipient of the prize of the product towards a commercialization.]

Charles-Philippe Lepage
Thomas Ho
Olivier Ouimet

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design -   Élément X<br><br>Two  Russian birch plywood L shapes embed themselves to form a book or  tablet stand. Two widths are possible depending on the direction of  embedding and portability is made easy by the presence of magnets. <br><br>[Recipient of the prize of the product towards a commercialization.]<br><br>Charles-Philippe Lepage<br>Thomas Ho<br>Olivier Ouimet   - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

Élément X

Two Russian birch plywood L shapes embed themselves to form a book or tablet stand. Two widths are possible depending on the direction of embedding and portability is made easy by the presence of magnets.

[Recipient of the prize of the product towards a commercialization.]

Charles-Philippe Lepage
Thomas Ho
Olivier Ouimet

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design -  Trois<br><br>Trois is a mountable stool that can easily be disassembled. Made up of 4 pieces of plywood that fit together perfectly, no hardware is necessary to hold the structure in place. Its straight forward and refined aesthetic stems from its simplified mecanism of assembly.<br><br>François Corriveau<br>Léo Gaudreault Arsenault<br>Jérôme Laurendeau-Rivard<br>  - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

Trois

Trois is a mountable stool that can easily be disassembled. Made up of 4 pieces of plywood that fit together perfectly, no hardware is necessary to hold the structure in place. Its straight forward and refined aesthetic stems from its simplified mecanism of assembly.

François Corriveau
Léo Gaudreault Arsenault
Jérôme Laurendeau-Rivard

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design -  Trois<br><br>Trois  is a mountable stool that can easily be disassembled. Made up of 4  pieces of plywood that fit together perfectly, no hardware is necessary  to hold the structure in place. Its straight forward and refined  aesthetic stems from its simplified mecanism of assembly.<br><br>François Corriveau<br>Léo Gaudreault Arsenault<br>Jérôme Laurendeau-Rivard - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

Élément X

Two Russian birch plywood L shapes embed themselves to form a book or tablet stand. Two widths are possible depending on the direction of embedding and portability is made easy by the presence of magnets.

[Recipient of the prize of the product towards a commercialization.]

Charles-Philippe Lepage
Thomas Ho
Olivier Ouimet

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - The Rizcipient<br><br>The Rizcipient has been designed to highlight your food in the kitchen. Thus, the transparency is exploited briliantly in contrast with the cherry wood frame. The sliding opening makes it easy to use and possible for an ajustable flow.<br><br><br>Étienne Lemieux<br>Émilie Proulx<br>Isabelle Vo<br><br>Facebook page: https://www.facebook.com/lerizcipient<br> - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

The Rizcipient

The Rizcipient has been designed to highlight your food in the kitchen. Thus, the transparency is exploited briliantly in contrast with the cherry wood frame. The sliding opening makes it easy to use and possible for an ajustable flow.

Étienne Lemieux
Émilie Proulx
Isabelle Vo

Facebook page: https://www.facebook.com/lerizcipient

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design -  The Rizcipient<br><br>The  Rizcipient has been designed to highlight your food in the kitchen.  Thus, the transparency is exploited briliantly in contrast with the  cherry wood frame. The sliding opening makes it easy to use and possible  for an ajustable flow.<br><br><br>Étienne Lemieux<br>Émilie Proulx<br>Isabelle Vo<br><br>Facebook page: https://www.facebook.com/lerizcipient  - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

The Rizcipient

The Rizcipient has been designed to highlight your food in the kitchen. Thus, the transparency is exploited briliantly in contrast with the cherry wood frame. The sliding opening makes it easy to use and possible for an ajustable flow.

Étienne Lemieux
Émilie Proulx
Isabelle Vo

Facebook page: https://www.facebook.com/lerizcipient

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - Morado<br><br>Morado and red oak wood card holder. Contains up to six cards, tightly held in place by a compression rubber bands.<br><br>Philippe Bergeron<br>Dominique Légaré<br>Martin Roy<br> - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

Morado

Morado and red oak wood card holder. Contains up to six cards, tightly held in place by a compression rubber bands.

Philippe Bergeron
Dominique Légaré
Martin Roy

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - HAUM<br><br>HAUM is a versatile ambient light.The unique feature of the HAUM concept is that the users can make the lamp their own by customizing it. Indeed the look of the light can be modified by placing the colorful electrical wire into the notches of the Russian plywood according to their moods. By doing so HAUM brings a creative and playful approach to the concept of ambient lighting.<br><br>Olivier Fortin<br>Sophie Pépin-Desjardins<br>Nathaël Stassen<br> - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

HAUM

HAUM is a versatile ambient light.The unique feature of the HAUM concept is that the users can make the lamp their own by customizing it. Indeed the look of the light can be modified by placing the colorful electrical wire into the notches of the Russian plywood according to their moods. By doing so HAUM brings a creative and playful approach to the concept of ambient lighting.

Olivier Fortin
Sophie Pépin-Desjardins
Nathaël Stassen

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - HAUM<br><br>HAUM  is a versatile ambient light.The unique feature of the HAUM concept is  that the users can make the lamp their own by customizing it. Indeed the  look of the light can be modified by placing the colorful electrical  wire into the notches of the Russian plywood according to their moods.  By doing so HAUM brings a creative and playful approach to the concept  of ambient lighting.<br><br>Olivier Fortin<br>Sophie Pépin-Desjardins<br>Nathaël Stassen - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

HAUM

HAUM is a versatile ambient light.The unique feature of the HAUM concept is that the users can make the lamp their own by customizing it. Indeed the look of the light can be modified by placing the colorful electrical wire into the notches of the Russian plywood according to their moods. By doing so HAUM brings a creative and playful approach to the concept of ambient lighting.

Olivier Fortin
Sophie Pépin-Desjardins
Nathaël Stassen

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - LOYAL<br><br>LOYAL Flask is a glass-blown flask for strong alcohols and isa fine piece of craftsmanship. The essence of this product comes to life at LaBaie where the glass blower craftsman gives the product its form. The contrastbetween hot and cold is created when the elegant glass is accompanied andcovered by the soft wool; giving it a comfortable sensation in hand.<br><br>Samuel Desprez-Langlois<br>Jean-Christophe Schaffner<br>Pascal-Nicolas Tremblay<br> - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

LOYAL

LOYAL Flask is a glass-blown flask for strong alcohols and isa fine piece of craftsmanship. The essence of this product comes to life at LaBaie where the glass blower craftsman gives the product its form. The contrastbetween hot and cold is created when the elegant glass is accompanied andcovered by the soft wool; giving it a comfortable sensation in hand.

Samuel Desprez-Langlois
Jean-Christophe Schaffner
Pascal-Nicolas Tremblay

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design -  Baze<br><br>Baze is a laptop support tablet to work on your lap without feeling the heat from the computer. It is adaptable to work on the table, by simply rolling it to the desired angle for optimal support.<br><br>Marjolaine Béland<br>Marc-Olivier Colpron-Boudreault<br>Nicolas Deschesnes<br>  - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

Baze

Baze is a laptop support tablet to work on your lap without feeling the heat from the computer. It is adaptable to work on the table, by simply rolling it to the desired angle for optimal support.

Marjolaine Béland
Marc-Olivier Colpron-Boudreault
Nicolas Deschesnes

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design -  Baze<br><br>Baze  is a laptop support tablet to work on your lap without feeling the heat  from the computer. It is adaptable to work on the table, by simply  rolling it to the desired angle for optimal support.<br><br>Marjolaine Béland<br>Marc-Olivier Colpron-Boudreault<br>Nicolas Deschesnes  - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

Baze

Baze is a laptop support tablet to work on your lap without feeling the heat from the computer. It is adaptable to work on the table, by simply rolling it to the desired angle for optimal support.

Marjolaine Béland
Marc-Olivier Colpron-Boudreault
Nicolas Deschesnes

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - QV<br><br>QV is a storage cabinet with swivelling shelves. It is made form wooden wine boxes wich have travelled from Europe. This adds a different personnality to each and every one of the cabinets. The Legs are from folded steel and are assembled to the cabinet with a designated groove to insert the leg.<br><br>André Allard<br>Isabelle Messier<br>Sarah Noël<br>Geneviève St-Pierre<br> - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

QV

QV is a storage cabinet with swivelling shelves. It is made form wooden wine boxes wich have travelled from Europe. This adds a different personnality to each and every one of the cabinets. The Legs are from folded steel and are assembled to the cabinet with a designated groove to insert the leg.

André Allard
Isabelle Messier
Sarah Noël
Geneviève St-Pierre

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - Länk<br><br>Länk the modular board that allows you to customize your workspace thanks to it’s reversible chalkboard and coark tiles!<br><br>Karine Hammarrenger<br> Louis-Vincent Lessard<br> Amaya Marina Ponce Pérez Siete<br> - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

Länk

Länk the modular board that allows you to customize your workspace thanks to it’s reversible chalkboard and coark tiles!

Karine Hammarrenger
Louis-Vincent Lessard
Amaya Marina Ponce Pérez Siete

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - La Goupille<br><br>La Goupille is a portable bottle opener with a luxurious finish: made from laser cut stainless steel and manually finished with accuracy, it draws its inspiration from the easiest of opening principles: the beer can pin.<br><br>Julien Claude<br>Jean-Benoit Clermont<br>Edmund Leduc<br> - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

La Goupille

La Goupille is a portable bottle opener with a luxurious finish: made from laser cut stainless steel and manually finished with accuracy, it draws its inspiration from the easiest of opening principles: the beer can pin.

Julien Claude
Jean-Benoit Clermont
Edmund Leduc

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - La Goupille<br><br>La  Goupille is a portable bottle opener with a luxurious finish: made from  laser cut stainless steel and manually finished with accuracy, it draws  its inspiration from the easiest of opening principles: the beer can  pin.<br><br>Julien Claude<br>Jean-Benoit Clermont<br>Edmund Leduc - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

La Goupille

La Goupille is a portable bottle opener with a luxurious finish: made from laser cut stainless steel and manually finished with accuracy, it draws its inspiration from the easiest of opening principles: the beer can pin.

Julien Claude
Jean-Benoit Clermont
Edmund Leduc

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com

Press kit | 884-04 - Press release | HEC Project 2014 Edition - Faculté d'aménagement de l'Université de Montréal - Industrial Design - Aromate<br><br>Aromate rethinks the experience of seasonning your meals by bringing the fine herbs to the table. Aromate will give to your dinners a pleasant and laid back atmosphere, while preserving your plants.<br><br>Bianca Lachance<br>Grégoire Lortie<br>Danielle Marie Houdelot Viaud<br> - Photo credit: Olivier Ouimet 2014 - www.olivierouimet.com

Aromate

Aromate rethinks the experience of seasonning your meals by bringing the fine herbs to the table. Aromate will give to your dinners a pleasant and laid back atmosphere, while preserving your plants.

Bianca Lachance
Grégoire Lortie
Danielle Marie Houdelot Viaud

Photo credit:
Olivier Ouimet 2014 – www.olivierouimet.com



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