Fashion editors and influencers assumed digital avatars to take up their front-row seats at Jonathan Simkhai’s Fall/Winter 2022 runway show, which was presented in the virtual world of Second Life during New York Fashion Week.
The show featured ten looks from the designer’s latest physical collection that were turned into virtual wearables and modelled by characters within the online platform.
After first going on sale to Second Life users, who can use the digital garments to dress their own avatars, six of the pieces are being auctioned off as non-fungible tokens (NFTs) for use in other 3D virtual environments.
The day after the virtual event, Simkhai presented the full physical ready-to-wear collection to journalists and buyers by appointment in New York, rather than staging a real-life runway show.
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