“It has to touch more than one sense” say Villeroy & Boch and Ideal Standard on bathroom design



Bathroom design should move beyond static form to focus on sensory experience, says Sven Ullrich in this video interview produced by Dezeen for Villeroy & Boch and Ideal Standard.

Ullrich described the brands’ Design Continuum exhibition during Milan design week as an attempt to shift attention away from objects towards how spaces are experienced.

Rather than presenting products in isolation, the exhibition was conceived as a series of interconnected environments that focus on atmosphere, interaction and perception.

Find out more on dezeen.com

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