The Ned is “a hideaway from real life” says designer Alice Lund



In this movie, designer Alice Lund explains the concept behind The Ned, a club, hotel and dining venue in a converted London bank, which was named hotel of the year at the AHEAD Europe awards last night.

Private members club Soho House was behind the huge project, which takes over the former headquarters of Midlands Bank in the City of London.

It opened earlier this year, and has just picked up the Hotel of the Year prize at the AHEAD Europe awards, which celebrate the best hospitality architecture and interiors from across the continent. It was also a winner in the Spa and Wellness, Restaurant, and Events Spaces categories.

The Grade-I-listed building was designed in 1924 by celebrated British architect Edwin Lutyens, and completed in 1939.

According to Lund, one of Soho House’s in-house designers, the aim was to create an interior that felt historic rather than new.

Read more on Dezeen: https://www.dezeen.com/2017/11/21/video-the-ned-london-hotel-club-hideaway-from-real-life-designer-alice-lund-movie-ahead-europe-awards/

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