I Redesigned The Zara Logo (TWICE)



The Zara logo is linked to an iconic fashion brand, one which had a logo redesign back in 2019. I covered the redesign in a previous video, but today I myself have redesigned the Zara logo not once, but twice!

The existing redesign was quite controversial online. The main issue people had was that the logo seemed lazy and broke a lot of rules in terms of typographic kerning. I have however grown to like the logo more than when I first saw it back in 2019. However, I still think there are more efficient and smarter approaches to redesigning the Zara logo.
I understand that the existing design is different from most other fashion brands, and that’s one of the key takeaways here, it was built to differentiate the brand. I have tried to do the same with my 2 logo redesigns, but with a slightly different mindset and frame of mind.

As a logo designer, I do understand the importance of a logo within the brand system, and moreover, the importance of the logo design process. So please do check my logo design process eGuide linked here: https://logodesignprocess.com/
or on Gumroad here: satorigraphics.gumroad.com/l/logoguide

If you found todays video on redesigning the Zara logo enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace โœŒ๏ธ
Satori Graphicsยฎ

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ยฉ๏ธ Copyright
The work is protected by copyright, produced by Satori Graphicsยฎ
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author

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