The Zara logo is linked to an iconic fashion brand, one which had a logo redesign back in 2019. I covered the redesign in a previous video, but today I myself have redesigned the Zara logo not once, but twice!
The existing redesign was quite controversial online. The main issue people had was that the logo seemed lazy and broke a lot of rules in terms of typographic kerning. I have however grown to like the logo more than when I first saw it back in 2019. However, I still think there are more efficient and smarter approaches to redesigning the Zara logo.
I understand that the existing design is different from most other fashion brands, and that’s one of the key takeaways here, it was built to differentiate the brand. I have tried to do the same with my 2 logo redesigns, but with a slightly different mindset and frame of mind.
As a logo designer, I do understand the importance of a logo within the brand system, and moreover, the importance of the logo design process. So please do check my logo design process eGuide linked here: https://logodesignprocess.com/
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If you found todays video on redesigning the Zara logo enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
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