How to Position a Brand



How to Position a Brand
Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business.

Book:
Positioning: The Battle for Your Mind By Al Ries
http://amzn.to/1JuqKhe

Table of Contents

1:29 Positioning Overview (Coke example) Scarcity Demand Convenience
3:34 Apple positioning case study
6:37 Virgin America positioning case study
7:51 Toyota positioning case study
8:59 How to position your design business – The 3 key components of positioning
10:53 Identifying what you’re good at – venn diagram
15:14 What industries value your skill set?
17:04 Who are the customers?
17:48 Highly successful brands are analyzed by Chris and Jose
20:50 Understand your customers, sound and look like them
21:45 How to target a market and get clients
26:15 Summary

Special Thanks to our Sponsors:

Shutterstock – http://www.shutterstock.com
Media Temple – http://mediatemple.net
This is Ground – http://thisisground.com

Links Discussed in This Episode:

CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog
CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog
CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1

_________________________________________________
Listen to the Futur podcast on iTunes:
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Android Stitcher:
http://www.stitcher.com/podcast/aaron/the-futur
Google Play:
https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe

HOW TO SUPPORT THE FUTUR:
Purchase a Kit:https://www.thefutur.com/shop/
subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else.

Music on the show from Art-list.io
http://goo.gl/22VpQi

Use our Amazon Affiliate Link:
http://astore.amazon.com/chrisdo-20

Buy useful design tools from Creative Market:
https://creativemarket.com/?u=ChrisDo

Get your business cards printed at Moo:
http://www.moo.com/share/qn6x98

_________________________________________________

Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com

Jose Caballer: http://bit.ly/josecaballerTwitter
Chris Do: http://bit.ly/theChrisDoTwitter

Purchase a CORE Kit: http://bit.ly/myskooltools

source

Save This Post

No account yet? Register