Curious about the basics of brand design? Join Kenzi Green on Adobe Live as she shares how to build a fun and bold mock brand using Illustrator and Photoshop.
In part 1 – she’ll set up the brand guidelines, create a moodboard, and begin on rough sketches. Stick around for part 2 where she’ll digitize her sketches, design logos, define the color palette and create mockups!
Guest Kenzi Green is a brand and web designer based in North Carolina: https://kenzigreendesign.com/
Host Fabiola Lara is a Chilean-American illustrator, designer, and animator based in Philadelphia. https://www.behance.net/fabiolalara
Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:00 Intro of Kenzi
03:00 REcap of Day 1 and project overview
07:00 Designing a label to fit a bottle mockup
09:15 Using the shape builder tool
09:50 Using clipping masks
12:25 Where does Kenzi find mockups
20:00 Using the Texturizer
23:20 The value of using mockups
33:45 Advice for client communication
48:10 Mocking up an instagram feed
55:00 Corporate VS Personal branding
01:07:45 Explaining to potential clients the value of a branding package
01:19:20 How does Kenzi stay motivated
01:22:00 Tips for preventing burnout
01:24:15 How long do Kenzi’s branding identity projects usually take to complete
01:25:50 How many projects does Kenzi take on at one time
01:30:00 Artist Spotlight: Jennifer Carfora
01:45:00 Product placement
01:52:20 Saving/exporting the final designs
01:55:10 Project recap
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Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they’re available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world’s largest creative community to get inspired, get feedback, and find new opportunities.
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How to Make a Cohesive Brand using Photoshop & Illustrator | Design Tutorial | Adobe Creative Cloud
